Bridging the offline-to-online gap: Datonics brings omnichannel scale to the Decentriq network
Summary
Datonics is partnering with Decentriq to integrate its omnichannel audience data into Decentriq's privacy-first data clean-room network, enabling advertisers to match and model first-party data against Datonics' universe of 300 million unique individuals. The integration supports deterministic offline-to-online resolution and maps audiences across MAIDs, hashed emails, cookies, and other ID types to extend first-party precision across CTV, mobile, display, OOH, and streaming audio. Direct DSP integrations let advertisers activate matched segments at scale while maintaining strict data protection and compliance. The collaboration aims to give brands both the scale and privacy-safe capabilities needed for modern programmatic omnichannel campaigns.
