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Acquisitions

Summary

Sensor Tower has acquired mobile app market intelligence rival AppMagic and will position it as its small and medium-sized business offering. Terms of the deal were not disclosed. Both companies provide estimates on mobile game and app revenue, downloads, and regional market data, and the acquisition furthers consolidation in the mobile app intelligence space. This follows Sensor Tower’s 2024 purchase of data.ai and should deliver broader data coverage and integrated tools for customers.

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