Launch Labs Acquired by Banyan Software to Accelerate Long-Term Growth

▤ Summary

Launch Labs, a marketing-technology and data solutions provider focused on identity resolution, audience activation, and marketing attribution, has been acquired by Banyan Software. Launch Labs reported 614% three-year revenue growth and ranked on the 2025 Inc. 5000 list. Banyan will keep Launch Labs operating independently under its existing leadership from its Chapel Hill headquarters. The deal gives Launch Labs long-term stability, strategic resources, and capital to accelerate product innovation and expand customer impact.

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