Innovation Holds Key to Future Growth, New Research from Ipsos, Alchemy-RX and Market Logic Finds

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Despite heavy investment in primary consumer research 46% of companies feel insights-starved, noting that insights are not being surfaced at the volume needed to develop more ideas. The top uses include: • None Using AI to search or summarize a research database (45%) • None Testing new concepts with AI rather than human respondents (41%) Taken together, the research results paint a picture of organisations aggressively orienting themselves towards innovation-led growth while simultaneously wrestling with operational bottlenecks, accelerating consumer dynamics, and new demands on insight organisations. Find out more at https://marketlogicsoftware.com/ About IPSOS In our world of rapid change, the need for reliable information to make confident decisions has never been greater. With deep expertise across strategy, marketing, innovation, and analytics, our team brings decades of operating experience to deliver actionable solutions that drive real results. From startups to Fortune 200 companies, clients choose Alchemy-Rx for fast, practical, and effective work tailored to their most pressing growth challenges.

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