Cineverse Buys CTV Ad Platform IndiCue

Acquisitions

▤ Summary

Cineverse is acquiring IndiCue, a CTV monetization platform, for $22 million in cash and Cineverse stock plus up to $18 million in performance-based consideration. Cineverse will integrate IndiCue’s manifest analysis and ad-experience optimization technology into its Matchpoint AI-powered platform to create a near end-to-end system for content preparation, distribution, monetization, reporting, and real-time performance optimization across FAST, AVoD and CTV. The combined platform intends to lower costs and boost operational efficiency through automation while improving viewer UX and ad revenue for publishers and streaming operators. IndiCue CEO Nicholas Frazee joins Cineverse as EVP of Revenue, with Yuriy Gorokhov as EVP of Technology and John Marchesini as EVP of Product & Monetisation.

▥ Classifications

industries
No industries detected
applications
Web and Content Management

◇ AskAI Classifications

Labels
Ad Tech SaaS Media Software

▦ Linked Companies

IndiCue
up to $1M