Evertune Announces AI Retargeting Through New Partnerships with Index Exchange and The Trade Desk
Summary
Evertune expands its Partner Connect product into programmatic advertising via integrations with Index Exchange and The Trade Desk, launching AI retargeting that reaches users on publishers cited in AI recommendations. Marketers can see which AI-cited sources have inventory on those platforms and activate programmatic retargeting campaigns on premium publishers at scale. Evertune positions AI retargeting to capture users who follow AI recommendations—citing data that 12% of users click through to cited sources—so brands can engage buyers at a crucial moment. The move builds on a prior Partner Connect launch with impact.com and PartnerStack and follows Evertune's $20M in funding from adtech and martech investors.
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Partner Relationship Management
Marketing Automation
