Four top software review sites unite under G2 in AI era

▤ Summary

G2 announced an agreement to acquire Capterra, Software Advice, and GetApp from Gartner, combining four major B2B software review platforms into a single business. The combined entity will centralize 6 million verified reviews, reach 200+ million annual software buyers, serve over 10,000 vendors across 2,000+ categories, and aim to deliver up to 3x more buyer-intent signals. G2 plans to use the unified dataset to power AI-driven search and recommendations, expand its ads and pay-per-lead offerings, and improve vendor demand capture and targeting. The transaction is expected to close in Q1 2026 subject to customary closing conditions, and Gartner shares reacted negatively in the market following the announcement.

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