Downtime Launches Commerce and Loyalty Platform, Partners with RevU to Bring Rewards-Based Performance to Retail Media
Summary
Downtime launched a commerce and loyalty platform for retailers, grocers, and publishers and announced a strategic partnership with RevU to bring rewards-based offerwall performance into loyalty and retail media. The platform licenses engagement and rewards technology that plugs into existing digital environments and supports sponsored videos, quizzes, surveys, and offers to reward customers and drive higher engagement, larger baskets, and repeat behavior. Downtime partnered with Verisoul for fraud prevention and will integrate RevU offers directly into loyalty experiences so users can earn rewards while interacting with content inside retailer and grocer properties. The companies will roll out initial programs with select partners and plan further publisher expansion and account-linking integrations.
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