Intentsify Solidifies Vision and Leadership With Salutary Data Acquisition - MarTech Cube

▤ Summary

Intentsify acquired Salutary Data to strengthen its B2B intent data and identity-resolution capabilities and to expand its unified data ecosystem. The move follows Intentsify's recent growth — including 21% overall revenue growth and 50% growth in data solutions revenue — and represents its second acquisition in two years. Integrating Salutary’s verified U.S. B2B contacts will enrich account and contact profiles and improve activation across advertising, sales, and marketing workflows. Existing customers will see no service disruption and can expect expanded capabilities as the companies integrate.

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