2026 Direct-to-Consumer Wine Shipping Report Reveals Record Declines as Market Downturn Deepens
Summary
Sovos ShipCompliant and WineBusiness Analytics released the annual Direct-to-Consumer Wine Shipping Report showing the DtC channel contracted by 967,000 cases and lost more than $230 million in 2025. Volume fell 15% and value declined 6% despite an 11% rise in average price per bottle; the largest wineries (over 500,000 cases) experienced the steepest 23% volume drop. All wine types and most regions saw lower shipments, with Napa holding relatively steady on shipment value while the rest of California accounted for the bulk of value losses. The report highlights that lower-priced wines lost the most buyers, producing a structural mix-shift toward higher-priced bottles and signaling broader, sustained headwinds for the wine market.
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Accounting and Taxes
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Tax Compliance Software
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$1M to $5M
Sovos Compliance, LLC
$250M to $500M