GIGR(Playad.ai) Raises $5.4M Pre-Seed to Build Multi-Agent AI Marketing Workflows
Summary
GIGR (dba Playad) raised $5.4 million in a pre-seed round led by BRV Capital Management and Mirae Asset Venture Investment, with participation from several angel investors. The company is building multi-agent AI marketing workflows to automate briefing, production, experimentation, measurement, and iteration for ad creative. Playad, launched in Q3 2025, starts with interactive/playable ads—especially for gaming—because they provide strong, granular engagement signals that speed iteration. The product makes interactive ads faster and cheaper to produce, enables wide A/B testing of variations, and is designed to expand to image and video creative within a single AI-native system.
Funding
Amount
$5.4M
Total raised
Date
January 22, 2026
Announcement date
Investors
Assentive Solutions, Mirae Asset Venture Investment, BRV Capital Management
Lead investors
Company
playad.ai
Funded company
Classifications
industries
No industries detected
applications
No applications detected
AskAI Classifications
Labels
SaaS
Marketing Automation
AdTech
Linked Companies
Playad
up to $1M