ChatGPT’s free ride is ending: Here’s what OpenAI plans for advertising on the chatbot - WTOP News

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Summary

OpenAI will start testing advertisements in ChatGPT for users who do not pay for the premium version, displaying clearly labeled ads at the bottom of relevant answers. The company says ads will not influence ChatGPT's responses and asserts it will not use personal prompts to target ads. OpenAI frames the move as a needed revenue stream to support the costs of running its AI services, while some privacy and trust concerns have been raised. The rollout follows broader industry practices by rivals like Google and Meta and reflects OpenAI's shift toward commercial monetization of its platform.

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