Madhive Taps Two Industry Veterans to Further Drive Evolution and Innovation In Local Media
Summary
Madhive appointed Nicki Harkrider-Probey as Chief Revenue Officer and Mindy Buckalew as Senior Vice President of Operations to accelerate local media growth and omnichannel operations. Harkrider-Probey will lead revenue strategy, partner growth, and scalable monetization, drawing on more than three decades in media sales; Buckalew will oversee digital business operations, platform scalability, and partner integrations with her 19+ years of digital transformation experience. The company highlights its local-first DSP, Maverick AI, and planning tools as core capabilities to deliver data-driven, outcome-based advertising at scale. These hires support Madhive’s push to capture the $170 billion local advertising market, reinforce relationships with partners like Fox and Hearst, and reflect continued investment as the company expands beyond 400 employees.
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