Generative AI Is Revolutionising Virtual Try-On. Will Shoppers Use It?

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The article looks at how generative AI is changing virtual try-on tools in fashion retail. It frames the topic around whether shoppers will actually use these experiences when shopping online. The piece references Zalando’s long-running experimentation with virtual try-on, showing that the idea is not new. It focuses on the consumer adoption question rather than announcing a new product, deal, or executive move.

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