Zillow shares are getting crushed. Heres why
Summary
Zillow shares fell after reports that Google is testing real estate listings directly inside Google Search. The test appears to let users view property details, request tours, and contact agents, putting Google into closer competition with Zillow’s marketplace experience. Analysts say the rollout is still limited, so any immediate financial impact on Zillow looks small. Even so, the move could raise traffic costs and create a longer-term threat to real estate portals and their lead-generation businesses.
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Fintech & Banking
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Web and Content Management
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