Conscious Chemist Secures Rs 12 Cr Funding from Atomic Capital
Summary
This investment marks a significant milestone for the brand, as Atomic Capitals Founder and Managing Partner, Apoorv Gautam, has been appointed to the board of directors at Conscious Chemist.With a strong focus on delivering scientifically advanced, clinically backed beauty solutions, Conscious Chemist is rapidly establishing itself as a key player in Indias booming BPC market, which is projected to grow to USD 34 billion by 2028. The sectors growth is fueled by rising disposable incomes, increasing online penetration, a heightened focus on self-care, and a shift toward high-quality, effective products. The brand is also preparing for new product launches and aims to elevate the customer experience using data-driven insights while expanding its presence in new markets within the beauty and wellness domain. He founded Atomic Capital, an early-stage fund with a focus on consumer-driven businesses, and has a proven track record of guiding brands through successful growth and exits. The brand gained wider recognition after being featured on Shark Tank India Season 3 and continues to reach customers through major e-commerce platforms like Amazon, Nykaa, Myntra, Flipkart, Blinkit, and Zepto, as well as its own direct-to-consumer website.