AI rivals try to cash in on WiseTech customers’ price rise anger

▤ Summary

WiseTech Global is facing backlash after shifting most users to new bundles that include AI features and raising prices by up to 30%. Customers are complaining across support channels, social media, and industry bodies. New AI-based rivals are now targeting those unhappy customers by promising lower software fees. The story highlights competitive pressure in supply chain software and the commercial risk of aggressive pricing changes.

▦ Linked Companies