OTT Ad Insertion Technologies: SSAI, CSAI, and the Future of OTT Advertising with AI | TO THE NEW Blog

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▤ Summary

This article explains how OTT platforms use CSAI and SSAI to insert ads into streaming video. CSAI runs ad delivery on the client device and gives strong tracking and interactivity, but it can interrupt playback and face ad blockers. SSAI stitches ads into the stream on the server side, which creates smoother playback and better ad-block resistance, but it adds backend complexity and makes tracking harder. The article also shows how AI can improve targeting, placement, and personalization across OTT advertising. Overall, it frames AI-powered hybrid ad delivery as the likely direction for future OTT monetization.

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industries
Entertainment
applications
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SaaS Video Software Streaming Media Platforms

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