Nvidia-backed $4 billion AI startup announces major London expansion

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Summary

Luma AI is expanding into London as it scales its AI video business beyond the U.S. The company plans to hire about 200 people at the new base by early 2027 across research, engineering, partnerships, and strategic development. The move follows a $900 million funding round that pushed its valuation above $4 billion. Luma sells its video models through an API and a content creation suite and is targeting marketing, advertising, media, and entertainment customers.

$ Funding

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Amount $900.0M Total raised
Date December 2, 2025 Announcement date
Investors NVIDIA, Public Investment Fund Lead investors
Company - Funded company

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