mParticle Closes Additional $1.5M
Summary
mParticle, a NYC-based mobile data startup, raised an additional $1.5m in seed funding.Backers included Bowery Capital, Harbinger Capital and Battery Ventures.The company will use the funds to grow the business.Led by Michael Katz, co-founder and CEO, mParticle is a cloud-based platform that allows app and mobile web owners to control their data assets.Over the past 12 month, the company has quadrupled the number of server-side integration partners with analytics, attribution, push notification, crash reporting, email, and marketing solutions and has released new segmentation capabilities enabling app owners to re-engage their users across multiple channels and partners, as well as reporting and a self-serve signup process.
Funding
Amount
$1.5M
Total raised
Date
October 9, 2014
Announcement date
Investors
Bowery Capital, Harbinger Capital Partners, Correlation Ventures
Lead investors
Company
http://www.mparticle.com
Funded company
Classifications
industries
No industries detected
applications
Business Intelligence
AskAI Classifications
Labels
Customer Data Platform
SaaS
Analytics
Linked Companies
mParticle
$10M to $25M