Broadsign Announces Acquisition of Place Exchange
Summary
Broadsign has acquired Place Exchange to strengthen its out-of-home adtech platform. The deal combines Broadsign’s content management, ad serving, and buy-side and sell-side tools with Place Exchange’s SSP and programmatic solutions. Broadsign says the acquisition will expand global inventory, add new demand sources, and accelerate innovation across its OOH offering. Place Exchange’s CEO and team have joined Broadsign, and the companies expect the combined platform to improve automation, measurement, and programmatic buying for OOH media.
Classifications
industries
Entertainment
applications
Web and Content Management
AskAI Classifications
Labels
Software
Advertising Technology
Digital Out-of-Home (DOOH) Software
Linked Companies
Broadsign
$1M to $5M