Keychain expands in UK, securing £7.5m, adding new investors such as Retail Fund W23 Global, backed by Tesco

▤ Summary

Keychain is expanding into the UK and has raised £7.5 million from new investors, including W23 Global, a fund backed by Tesco and other major grocery retailers. The company sells an AI-powered platform that helps retailers and manufacturers source, design, and produce private-label products faster. Keychain says its UK launch arrives as new EPR packaging rules increase pressure on brands to improve compliance, sustainability, and supply chain efficiency. The company already has a large manufacturer network in the UK and plans to use the new capital to accelerate its European growth.

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