The next decade belongs to SaaS companies that feel truly native, not just global, says Techjockey.com co-founder - ET Edge Insights
Summary
This piece argues that the next decade in SaaS will favor companies that feel native in each market, not just companies that export software. It highlights India’s SME ecosystem as a strong proving ground for SaaS products because it demands simple, affordable, and easy-to-adopt software. It also emphasizes that distribution and trust remain the biggest barriers for Indian SaaS firms expanding abroad. The article points to a shift toward sustainable growth, AI-led product differentiation, and localized pricing, support, and experiences for global customers.
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