Accenture’s $145 Million Bet on Alembic Puts ‘Proof-Based Marketing’ in Focus
Summary
Alembic has raised $145 million in Series B funding to expand its causal AI platform for marketing analytics. The company’s software connects ad spend across channels such as TV, podcasts, social media, and PR to revenue outcomes. Accenture’s participation highlights growing demand for proof-based, ROI-driven marketing tools. The deal suggests marketers want stronger attribution data and clearer evidence that campaigns drive sales.
Funding
Amount
$145.0M
Total raised
Date
November 13, 2025
Announcement date
Investors
-
Lead investors
Company
https://getalembic.com
Funded company
Classifications
industries
Retail
applications
Data Management
AskAI Classifications
Labels
SaaS
Artificial Intelligence Software
Marketing Analytics Software
Linked Companies
Alembic
up to $1M