Fit Collective secured £3M to solve fashion’s $230B fit problem
Summary
Fit Collective has raised £3 million in pre-seed funding to tackle fashion sizing and fit problems at the production stage. The startup uses AI to analyze returns, fabric behavior, and sales data so brands can design better-fitting garments before they manufacture them. The platform is already working with Rixo, Ro & Zo, and Boden. The company plans to use the new capital to grow the team, improve the product, and deepen integrations with fashion brands.
Funding
Amount
$3.9M
Total raised
Date
November 4, 2025
Announcement date
Investors
SuperSeed
Lead investors
Company
https://www.fitcollective.io
Funded company
Classifications
industries
No industries detected
applications
General BI
AskAI Classifications
Labels
AI Software
SaaS
Fashion Technology
Linked Companies
Fit Collective AI
up to $1M