Primetag raises €5.6M to scale AI-powered influencer marketing platform
Summary
Primetag raised €5.6 million to accelerate development of its AI-powered influencer marketing platform Universe. The company will use the capital to expand product capabilities across creator evaluation, campaign planning, and ROI reporting. Primetag also plans to grow internationally, with a focus on Brazil, Mexico, and the United States. The company is actively hiring in data, AI, and automation, which suggests broader investment in its software and operating capacity.
Funding
Amount
$5.6M
Total raised
Date
June 23, 2025
Announcement date
Investors
Iberis Capital, The Coca-Cola Company, Mondelez International, Publicis Groupe, IPG Mediabrands, IKEA
Lead investors
Company
primetag.com
Funded company
Classifications
industries
No industries detected
applications
Business Intelligence
AskAI Classifications
Labels
Marketing Software
SaaS
Influencer Marketing Analytics
Linked Companies
Primetag
$1M to $5M