BE WTR and Cafés Richard Join Forces to Innovate in the French Water Market
Summary
BE WTR and Cafés Richard are joining forces to expand a premium, sustainable water offering for hospitality customers in France. Cafés Richard is taking a shareholder stake in BE WTR France and bringing its commercial network to help scale the business. The partnership also adds new leadership changes, with Gautier Richard named Managing Director of BE WTR France and Jonathan McNicol appointed Chairman. BE WTR will keep operating independently while using its AQTiV filtration systems and BE CONNECT IoT monitoring to support local, circular water distribution.
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