OTT TV Tops Revenue Sources as 2025 State of Media Sales™ Survey Highlights AIs Rising Impact
Summary
SalesFuel and BIA Advisory Services released the 2025 State of Media Sales Survey and highlighted a cautiously optimistic outlook for media revenue growth in 2026. The report says 58% of media sales managers expect growth, while 40% see AI and automation as major issues over the next two years. OTT/CTV advertising stands out as the top revenue source for commissions and bonuses, showing where media sellers are already finding traction. The survey also points to rising interest in verticals such as political advertising, home improvement, entertainment, and senior living. SalesFuel positions its SaaS tools and AI training as part of the broader shift toward data-driven selling and automation.
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industries
Fintech & Banking
applications
Business Intelligence
AskAI Classifications
Labels
Sales Intelligence Software
Marketing Research Software
Sales Enablement Software
