Second Nature Secures $22M Series B to Future-Proof Sales and Service Teams for the AI Era
Summary
Second Nature raised a $22 million Series B led by Sienna VC with participation from several existing and strategic investors, including Zoom. The company builds AI roleplay training for sales and service teams and uses customer playbooks to generate realistic practice scenarios. It plans to use the new capital to expand operations and improve its AI training, coaching, and certification platform. The company says its platform already helps enterprise customers improve sales performance and reduce onboarding time. The announcement also highlights strong customer traction across major brands and a growing opportunity for AI-driven go-to-market tools.
Funding
Amount
$22.0M
Total raised
Date
October 16, 2025
Announcement date
Investors
Teleperformance, Zoom, Bright Pixel, StageOne Ventures
Lead investors
Company
secondnature.ai
Funded company
Classifications
industries
No industries detected
applications
AI & Machine learning
AskAI Classifications
Labels
SaaS
Sales Enablement Software
Learning Management Software
Linked Companies
Second Nature
$10M to $25M