Apple wants more sports rights, change how broadcasts are done, Eddy Cue says
Summary
Apple wants to expand its sports rights business, but only if it can create a differentiated viewing experience. Eddy Cue said Apple TV already uses its MLB and MLS deals to test features like global access, no blackouts, and unusual camera angles. He also pointed to problems in today’s sports streaming market, including fragmented subscriptions and poor cross-platform viewing. The comments suggest Apple may pursue larger league-wide packages and international broadcast deals in the future.
Classifications
industries
No industries detected
applications
E-Commerce EDI Software
AskAI Classifications
Labels
Operating Systems
Consumer Software
Cloud Services
Linked Companies
Apple Inc.
$1B+