OXXO replaces 400 SKUs after acquiring DK using proprietary software to decide what to sell

▤ Summary

OXXO is using proprietary software to analyze sales, pricing, and neighborhood-level demand as it rebrands the DK stores it acquired in the U.S. The company has already removed 400 SKUs and added 400 new items based on the data. It is also bringing in Hispanic products that match customer expectations and local demand in West Texas. OXXO is still early in its U.S. rollout and plans to expand its marketing once the brand identity is more established. The company is also adjusting its Easy Coins loyalty program and will eventually rebrand it.

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