Madhive Invests in Precise.AI, Underscoring Commitment to Data-Driven Innovation for Local Media
Summary
Madhive announced a strategic equity investment in Precise.AI and paired the deal with a leadership reshuffle. Jim Wilson will become CEO of Madhive, while Spencer Potts will move to CEO of Precise.AI. The companies plan to combine Madhive’s local media operating system with Precise.AI’s AI-powered data collaboration platform to improve privacy-safe attribution, transparency, and campaign performance. The move builds on Madhive’s prior product launches, data marketplace expansion, and acquisition activity in local advertising technology. This creates a tighter data and workflow stack for broadcasters, brands, and agencies running local campaigns.
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Collaboration & Communication
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AdTech
DSP / Programmatic Advertising
SaaS
