How PayPal’s Ads Manager Helps Cement Its Links to Merchants - Digital Transactions

▤ Summary

PayPal launched Ads Manager, a new service that lets merchants run their own retail media networks and create new revenue streams. The product uses PayPal purchasing data to help advertisers target shoppers based on actual buying behavior. PayPal will roll out the service in the United States first and then expand it to the UK and Germany. Merchants can integrate the service with an SDK, manage campaigns from one dashboard, and monitor ad performance inside the Merchant Portal. The launch strengthens PayPal’s merchant platform and gives SMBs a new way to monetize traffic and acquire customers.

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