Microsoft Reportedly Testing Free Xbox Cloud Gaming Supported by Ads With Monthly Play Limits — Announcement and Launch Coming Soon - IGN
Summary
Microsoft is testing a free, ad-supported version of Xbox Cloud Gaming for PC, consoles, handhelds, and the web. The planned service does not require a Game Pass subscription and appears to use ads before gameplay starts, along with session and monthly play limits. Microsoft is rolling this out after raising Game Pass Ultimate prices and reshaping the subscription bundle with additional benefits. The move extends Xbox Cloud Gaming beyond a paid-only model and could broaden access while changing the service’s monetization mix.
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