Kakao hit with backlash over ‘unwanted’ messenger update - The Korea Times
Summary
Kakao updated KakaoTalk for the first time in 15 years and triggered strong backlash from users. Many users said the redesign feels like Instagram, weakens the app’s identity, and exposes more personal information on the main page. Kakao’s leadership defended the change and said the new version will improve the chatting experience over time. The controversy also hit investor sentiment, and Kakao’s shares and market value dropped sharply after the rollout.
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ERP & Process Management
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Consumer Software
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Mobile Applications
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Kakao Corp.
$1B+