Chicory Expands its Premium Inventory to Reach More Consumers in an Active Mindset at Meaningful Moments

▤ Summary

Chicory expanded its contextual advertising inventory beyond the open web into grocery and meal-planning apps. The company added partnerships with MyFitnessPal, Listonic, and OurGroceries to reach consumers at moments of high intent. Chicory said the move matches changing consumer behavior around healthier living, meal planning, and cooking at home. The company also framed the expansion as a way to help brands connect with shoppers in premium, contextually relevant environments across more channels.

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