GenAI, Features, Are the Top Criteria for Future Enterprise Software Purchases
Summary
Futurum Research says generative AI and rich core functionality are the top two criteria enterprise buyers use when choosing software in 2025. Buyers also weigh pricing, customization, and agentic AI capabilities, which shows they evaluate vendors across multiple dimensions. The article frames enterprise software as a core tool for improving productivity and as a control center for AI agents and digital labor. Vendors must deliver reliable, flexible, and feature-rich offerings to stay on buyer shortlists.
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Manufacturing Industry
applications
Accounting and Taxes
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IT Services
Cloud Computing
Enterprise Software
