CapStone Invests in Hoda Kotb’s New Wellness App

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▤ Summary

CapStone Holdings invested in Joy 101, a personalized wellness platform curated by Hoda Kotb. The app launched in May and quickly turned 40,000 sign-ups into 5,000 paying subscribers in its first week. Joy 101 also secured $2 million in brand partnerships and climbed to top-app rankings. With the new backing, the company plans to expand premium expert content, in-person activations, and a full-day JoyFest event in spring 2026.

$ Funding

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Amount - Total raised
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Date September 22, 2025 Announcement date
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Investors CapStone Holdings Lead investors
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Company https://www.joy101.com Funded company

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