Businessmagnet acquires Applegate.co.uk to expand UK B2B marketplace reach
Summary
Businessmagnet acquired Applegate.co.uk to strengthen its UK B2B marketplace presence. The company plans to preserve Applegate’s discovery paths while routing users to Businessmagnet’s platform. It will improve search, content, and quote-request workflows for buyers. Suppliers should gain broader visibility, more consolidated demand, and higher-quality leads.
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