How Firehouse Subs Expanded Catering into Its Most Profitable Revenue Stream with CaterZen
Summary
Firehouse Subs franchise owner Jay Andrews uses CaterZen to scale catering across 15 locations. The software helps his team store client data, send targeted outreach, re-engage past customers, and handle invoicing more efficiently. Catering grew from under 3% to 60% of total sales after the rollout, and labor costs on those orders dropped by 15% to 18%. The article shows how the platform improved margins, supported repeat business, and reduced dependence on any single salesperson.
Classifications
industries
Food & Beverage
applications
Sales and Marketing
AskAI Classifications
Labels
Catering Software
SaaS
CRM
