Cricket legend Michael Vaughan invests in supplement start-up Uthful | TheBusinessDesk.com
Summary
Uthful, a new premium health and wellness supplement focused on performance, vitality and longevity, has received investment from Michael Vaughan, former England cricket captain and Ashes-winning skipper, as the first fund raising round looks about to close.Vaughan, who has remained deeply engaged in health and performance since his playing days, said he was immediately drawn to Uthfuls science-backed daily performance and vitality blend, and its philosophy that health is a habit, and consistency compounds.Ive used numerous supplements throughout the years, however, Uthful stands apart due to its convenience, carefully considered formulation, high-quality ingredients and emphasis on supporting daily performance, vitality, and long-term health, said Vaughan.When Simon shared his frustration of juggling multiple pills and powders with me, it immediately resonated. If you care about your health and want to live better, for longer, like I do, Id recommend joining Uthfuls waitlist the first 1,000 will get a great deal!Founded by entrepreneur Simon Swan with support from nutritional therapist Joanne Hill, Uthful has developed a convenient, science-backed, premium daily blend with 24 vitamins and supplements designed for active, health-conscious men and women aged 35+. The brand launches later this year, with the first supporters securing early access and lifetime pricing.Simon Swan, Founder of Uthful, added: To have someone of Michaels sporting calibre and credibility backing Uthful from the outset is huge. He understands first-hand the importance that health, energy, and recovery play in performance, and his belief in what were building is validation of both our product and vision.Earlier this month Swan told TheBusinessDesk.com that his ideas for the business came from his own experience and a desire to feel better and how he started working with Joanne Hill, founder and managing director of Amaranth after he met her through the Freshwalks outdoor hiking community. Uthful, pronounced youthful, is currently accepting sign-ups to its waitlist.Swan also sits as a part-time board member of Agent Academy, the social enterprise arm of Liverpool-based Agent Marketing.He had different investors on his journey to build Hiring Hub including entrepreneur John Laithwaite, Maven and most recently in 2023 he secured a multimillion-pound investment from European private equity fund, MonacoSol, the family office of Manchester software entrepreneur, Richard Beaton.