Arc Intermedia Brings Humanity Back to Digital Marketing - PR.com

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Arc Intermedia reintroduced itself as The Enjoyable Agency and launched a redesigned website that highlights its human-centered approach to digital marketing. The agency says it uses AI tools, but it argues that creative people still drive the best client results and relationships. The new site features cartoon employee avatars and messaging that emphasizes responsiveness, collaboration, and long-term experience. The company positions this update as a response to growing automation in advertising and as proof that marketing work can still feel personal and enjoyable.

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