Ideal™ Brings Gelsons Markets Digital Circulars to Life, Driving Engagement and Cost Savings
Summary
Ideal launched a fully digital weekly circular for Gelsons Markets. The platform replaces static PDFs with interactive promotions that include animation, video, recipes, and product demos. Gelsons uses the system to improve shopper engagement, cut print and mailing costs, and support weekly merchandising decisions with analytics. The deployment now runs across all Gelsons locations in Southern California and is available through website, app, email, and social channels.
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