FirstClub bucks Indias speed obsession, quickly triples valuation to $120M with premium approach | TechCrunch

▤ Summary

FirstClub raised $23 million in a Series A round and tripled its valuation to $120 million. The Bengaluru startup sells curated premium grocery and household products through a quick-commerce-style app, but it competes on selection and quality rather than delivery speed. It plans to expand into cafes, childrens food, pet food, nutraceuticals, home goods, and more Bengaluru dark stores after the new funding. The company also says it has built its own supply chain network, added exclusive brands, and achieved strong repeat purchase rates.

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