Why is SHEIN So Cheap? #1 Fast Fashion in the Retail Industry Scandal -

▤ Summary

This article explains why SHEIN can sell clothing so cheaply by describing its direct-to-consumer model, tight supply chain, and use of algorithms to predict trends. It compares SHEIN with earlier fast-fashion leaders such as Zara, H&M, and Forever 21. It also highlights sustainability concerns, including overproduction, waste, and pollution tied to ultra-fast fashion. The piece closes by questioning whether consumers will keep supporting disposable fashion or shift toward longer-lasting products.

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