IBC 2025: Grass Valley’s Adam Marshall on IBC Intros, Partnerships, and Gen AI - Sports Video Group
Summary
Grass Valley is using IBC 2025 to showcase new cameras, switchers, replay tools, and a Version 3 update for its LDX 100 Series. The company is also introducing AMPP automation as the successor to Ignite and positioning it as a software-defined control layer for live production. Grass Valley is emphasizing integrations with partners such as AWS, Zoom, Pixitmedia, and Telos Alliance to support shared compute and simpler procurement. The company is also highlighting its AI approach, which relies on connectors to third-party models instead of building proprietary ones, with current use cases in speech-to-text, tagging, and image recognition.
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Web and Content Management
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Broadcast Software
Media Production Technology
SaaS
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Grass Valley
$100M to $250M