Empowering marketing and creative teams with work management software
Summary
Sony Music’s catalogue division is responsible for keeping artists like Jimi Hendrix, Mariah Carey, Michael Jackson & Beyoncé in heavy rotation with creative social media & email campaigns. Supporting over 1,000 artists with multiple campaigns happening simultaneously meant that creative & copy requests were frequently getting lost in never-ending email threads & “drive-by” conversations. By moving their team onto Asana, Sony Music’s catalogue division has been able to streamline their processes and reduce creative production time by 75%, saving an average of 60 hours per month. The sad reality is that beyond some some of the worlds most iconic brands are still a lot of ugly spreadsheets, neverending email threads and laborious status updates. We achieved eight consecutive quarters of accelerating growth rate, passed $100 million in annual recurring revenue and closed our Series E funding round at a valuation of $1.5B.