Freemans installs new dropship technology as part of modernisation
Summary
Freemans has installed new dropship technology to expand its third-party assortment and speed up supplier onboarding. The retailer says the system supports its wider digital transformation from a legacy catalogue business into a digital pureplay. Freemans has already onboarded more than 70 new brands through the new tool, including French Connection, Blue Vanilla, Roman Originals, Tog 24 and Mountain Warehouse. The company aims to broaden product choice across the UK while preserving its customer experience.
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