Lendtech Roostify lands $25m to disrupt mortgage industry
Summary
Rajesh Bhat, co-founder and CEO of Roostify, says when the company launched four years ago, having a digital strategy was simply an ambition for lenders. “Lenders now realise the value of providing consumers with a transparent, mobile, and seamless experience to obtain a loan without needless stress-inducing delays and red tape. We have developed a solution that allows lenders of all sizes to give their teams a tool to digitally engage with clients and to bring the loan origination experience to the consumer,” Bhat states. Leveraging its cloud-based API solution, lenders help clients with the entire mortgage process – from searching for the loan to close – via a fully-digital, branded experience. Bobby Yazdani, Cota Capital’s managing partner, said his team was “immensely impressed with what Roostify has accomplished in the last four years”.