Nexxen Renews and Expands its Strategic Partnership with VIDAA, with a Focus on Growing VIDAA’s North American CTV Footprint
Summary
Nexxen renewed and expanded its strategic partnership with VIDAA to grow VIDAA’s North American connected TV footprint. The agreement extends Nexxen’s global exclusivity to VIDAA’s ACR data and gives Nexxen exclusive North American rights to monetize CTV and native display advertising on VIDAA media through at least 2029. Nexxen also plans to invest an additional $35 million in VIDAA, bringing its total investment to $60 million. The companies expect the updated terms to strengthen ad inventory, audience targeting, and measurement capabilities starting in 2026. VIDAA will use the funding to support retail partnerships and accelerate expansion in the U.S. advertising market.
Classifications
industries
Fintech & Banking
applications
Web and Content Management
AskAI Classifications
Labels
Financial Technology
SaaS
Data Analytics Software
